I suppose the important part is that the irons they're putting to market are so good. They haven't missed in a long while. As for the marketers, I couldn't really care less to be honest. I've never been a fan of those guys as a group.
This is contradictory to the messaging that the S-1 is a replacement for the 241. I'm also curious on what they're gonna do about replacing the 245. SUch a great iron in the category.