I never hit the i230 extensively, but to me the 240 felt soft for a cast club and the shape at address fit my eye perfectly. I prefer the 240's full cavity to the 230's plastic cover over the cavity, and I don't mind the carbon, i felt the 230's looked too minimalistic. The 240 launched high with plenty of spin which is what my aging swing needed - low spin hollow bodied irons just do not work for me. YMMV, but looking forward to receiving my set.