Ok, reporting back after playing with the NLU V2 on course last weekend. Confirmed: the thing is a missile-launcher.
I was able to hit big high fades that landed soft and low chasers that ran forever. Really a fun club that will fit into a lot of peoples bags. I found myself primarily using it off the tee on some more demanding tee shots with dog legs or pinched landing areas but I had no problem launching it off the deck too. For context, I'm a 5 -- not some aspiring tour pro. I think a lot of people will really find the NLU useful at the top end of their bag, just as @LukeDonaldsTiger has. Not super punishing on toe-y strikes and overall I liked the setup, sound, and performance.
Definitely a deal at $200ish or whatever it was out the door. If you're on the fence, try it.