New 2025 Titleist T-Series Irons

[Frank Newport]

13 minutes ago, Fairways_and_Greens said:

All those PGA sponsorships don’t pay for themselves. 

But why would the retail customer pay more for Titleist equipment than any other major OEM?

[Pnwpingi210]

6 minutes ago, Frank Newport said:

But why would the retail customer pay more for Titleist equipment than any other major OEM?

The feeling of something perceived as ultra premium and exclusive.

 

its not uncommon outside of golf and people pay more for the same offering from different brands

 

 

[Trippels]

13 minutes ago, Frank Newport said:

But why would the retail customer pay more for Titleist equipment than any other major OEM?

Not that much more 

no ugly designs

shaft options

style

wilson fumbled again

 

[Frank Newport]

Just now, Pnwpingi210 said:

The feeling of something perceived as ultra premium and exclusive.

 

its not uncommon outside of golf and people pay more for the same offering from different brands

 

 

Is there something that makes people believe Titleist is ultra premium and exclusive? They're pretty easy to obtain and the premium isn't so high as to signify a vast superiority over their biggest competitors. 

[Frank Newport]

Just now, Trippels said:

Not that much more 

no ugly designs

shaft options

style

wilson fumbled again

 

That's the weird thing. They get away with charging just a little bit more (~10%). 

 

While I do think Titleist makes attractive clubs by keeping them very basic, their offerings in the players distance and game improvement categories aren't any more attractive then their competitors and certainly don't fall in the "stylish" category.

 

I would guess that most Titleist customers are choosing shafts that other OEMs offer too at a cheaper price.

 

I'm not sure what Wilson has to do with it. Please elaborate.

[JustineThomas]

5 minutes ago, Frank Newport said:

Is there something that makes people believe Titleist is ultra premium and exclusive? They're pretty easy to obtain and the premium isn't so high as to signify a vast superiority over their biggest competitors. 

 

Same reason that people believe a Mercedes or BMW is ultra premium or exclusive 🤷‍♂️

[Frank Newport]

2 minutes ago, JustineThomas said:

 

Same reason that people believe a Mercedes or BMW is ultra premium or exclusive 🤷‍♂️

But in a lot of circumstances Titleist's premium comes from the upcharge on shafts which Titleist doesn't manufacture and are offered by other OEMs. So how is Titleist signifying superiority to their competitors when the only parts they manufacture are the same price as other OEMs?

[Pnwpingi210]

25 minutes ago, Frank Newport said:

Is there something that makes people believe Titleist is ultra premium and exclusive? They're pretty easy to obtain and the premium isn't so high as to signify a vast superiority over their biggest competitors. 

I’d say the way they market.   
 

Team Titliest is a “club” you have to sign up for and you get “early access”

 

The way they share information early with clubs/pros and kind of act like I’ll tell you what I know, but don’t go blabbering it all over town.   Just look at this thread and you will see the mini competitions about who’s first to know, order, get fit, receive…..  that’s somewhat present with other oems but not as much as with titleist.

“Most played iron on tour” and all that stuff.

 

they don’t really engage much on social media with the common folk, where as the other brands have people that do.   Trottie, wunder (different job now), Jertybird, I’ve even seen Wilson do some social media engagement.

[Frank Newport]

Can someone give me an example of another industry where this phenomenon exists? Titleist prices their products similarly to their competitors but gets away with charging more for third party parts that are widely available for cheaper from their competitors. 

[Pnwpingi210]

13 minutes ago, Frank Newport said:

Can someone give me an example of another industry where this phenomenon exists? Titleist prices their products similarly to their competitors but gets away with charging more for third party parts that are widely available for cheaper from their competitors. 

Apparel.  Just look at the cost of plain white t shirts.

[Frank Newport]

5 minutes ago, Pnwpingi210 said:

I’d say the way they market.   
 

Team Titliest is a “club” you have to sign up for and you get “early access”

 

The way they share information early with clubs/pros and kind of act like I’ll tell you what I know, but don’t go blabbering it all over town.   Just look at this thread and you will see the mini competitions about who’s first to know, order, get fit, receive…..  that’s somewhat present with other oems but not as much as with titleist.

“Most played iron on tour” and all that stuff.

 

they don’t really engage much on social media with the common folk, where as the other brands have people that do.   Trottie, wunder (different job now), Jertybird, I’ve even seen Wilson do some social media engagement.

I agree with you, Titleist and those that exclusively game Titleist equipment are snobs but are you also saying they're too stupid to realize that even Titleist isn't signifying their superiority with the pricing of their specific products?

 

Titleist builds most of their premium into the parts of the club that they don't actually manufacture and doesn't bare the Titleist name. 

[Pnwpingi210]

4 minutes ago, Frank Newport said:

I agree with you, Titleist and those that exclusively game Titleist equipment are snobs but are you also saying they're too stupid to realize that even Titleist isn't signifying their superiority with the pricing of their specific products?

 

Titleist builds most of their premium into the parts of the club that they don't actually manufacture and doesn't bare the Titleist name. 

I’m not saying the bolded portion. 

 

im saying they are willing to pay a premium for the things above in my original post  

It’s a false premise to think every person chooses their golf equipment of performance to cost benefit.

Edited May 5 by Pnwpingi210

[Frank Newport]

1 minute ago, Pnwpingi210 said:

Apparel.  Just look at the cost of plain white t shirts.

Please elaborate. What third party products are offered with plain white t shirts that one brand charges more for than another brand?

 

I assume the KBS $-Taper shafts that TM offers are the same as the KBS $-Taper shafts that Titleist offers, right?

 

 

[Pnwpingi210]

3 minutes ago, Frank Newport said:

Please elaborate. What third party products are offered with plain white t shirts that one brand charges more for than another brand?

 

I assume the KBS $-Taper shafts that TM offers are the same as the KBS $-Taper shafts that Titleist offers, right?

 

 

I meant more about your paying wildly different cost for the same item, made with the same materials.  Sometime in the same plant.

 

its exists on the automotive industry.  Think new car upgrades for tires, exhausts, intakes….

 

This is a golf forum about new equipment, so let’s keep the topic of this thread focused on golf equipment. 
 

we can start another thread for the comparison to other industry in the lounge forum if that is a discussion.

Edited May 5 by Pnwpingi210

[Frank Newport]

1 minute ago, Pnwpingi210 said:

I’m not saying that.

 

im saying they are willing to pay a premium for the things above.  

It’s a false premise to think every person chooses their golf equipment of performance to cost benefit.

 

But the clubheads are priced the same as other OEMs. The shafts, which are produced by third party vendors, are where Titleist is getting most of their premium. 

[lpitts82]

2 hours ago, Pnwpingi210 said:

Eh most are 10-20 per iron for black.  70 is pretty spendy.  

The voldermort of irons is the only other oem I think might charge 70 for black…..

I didn’t want to mention them so I let you do it but I was also thinking like the stupid Rickie irons and I thought the black 225’s were kind of in the same territory. 

[Pnwpingi210]

1 minute ago, Frank Newport said:

 

But the clubheads are priced the same as other OEMs. The shafts, which are produced by third party vendors, are where Titleist is getting most of their premium. 

Ah.  Well to truly do the analysis for the point you are making you have to look at all shafts across all oems.  You can just cherry pick a few.  Ping and Titliest have the highest cost usually for up charges at msrp retail…..however those are just recommended prices.  I know a few places that only charge $20 bucks for tour issue x100 in the Titliest irons I just bought.
 

Id say they are always at the top end and sometimes highest price point for their own components upon release.  That was more not point.  The shaft thing is just part of it. 
 

same bottle of wine or sparkling water cost different depending on the restaurant your in😂

[lpitts82]

28 minutes ago, Frank Newport said:

Can someone give me an example of another industry where this phenomenon exists? Titleist prices their products similarly to their competitors but gets away with charging more for third party parts that are widely available for cheaper from their competitors. 

I don’t want to mention the brand but they already charge $300-$450 per head and any shaft outside of DG’s and KBS Tour is a hefty upcharge. Modus is like a $30 per club upcharge and golfpride grips are full retail. 

[Frank Newport]

1 minute ago, Pnwpingi210 said:

I meant more about your paying wildly different cost for the same item, made with the same materials.  Sometime in the same plant.

 

its exists on the automotive industry.  Think new car upgrades for tires, exhausts, intakes….

Do you have an example of 2 companies offering similar products for the exact same price but charge wildly different prices for the exact same add-ons? That's where I'm lost.

 

Titleist is basically saying our T150 iron is the exact same quality as TM's P790 iron if you get it built with a stock shaft, but if you want it with the KBS $-Taper then it's going to be $24 per club better than the P790 built with the KBS $-Taper.

[BlkNGld]

3 hours ago, Frank Newport said:

Can someone explain to me why Titleist deserves the premium they charge over other major manufacturers?

 

Not sure it will answer your question as to deserve, but the short answer is that the number of people willing to pay it suggests that they do.

 

The other possibility is that they don't sell a lot of those exotic shafts, may think that they they stock alternatives that suffice for 99.98% of their customers so if someone really wants one they're going to assume the additional costs of stocking a niche product.

[Frank Newport]

3 minutes ago, lpitts82 said:

I don’t want to mention the brand but they already charge $300-$450 per head and any shaft outside of DG’s and KBS Tour is a hefty upcharge. Modus is like a $30 per club upcharge and golfpride grips are full retail. 

But is there an example of another industry where this pricing discrepancy exists?

[Pnwpingi210]

Just now, Frank Newport said:

Do you have an example of 2 companies offering similar products for the exact same price but charge wildly different prices for the exact same add-ons? That's where I'm lost.

 

Titleist is basically saying our T150 iron is the exact same quality as TM's P790 iron if you get it built with a stock shaft, but if you want it with the KBS $-Taper then it's going to be $24 per club better than the P790 built with the KBS $-Taper.

Frank, buddy. Let’s take the other industry thing to a different thread.  

 

Now to help you with your problem.  My answer is I don’t know, why is the sky blue.

 

what I can tell you is try a different retailer.  Go get a quote/build you clubs out at Discount dans, Carls Golfland, Golf USA and Titliest.  
 

I can bet Titliest will be the highest cost for the shafts, and atleast two of those will be significantly less.

 

[Frank Newport]

3 minutes ago, Pnwpingi210 said:

Frank, buddy. Let’s take the other industry thing to a different thread.  

 

Now to help you with your problem.  My answer is I don’t know, why is the sky blue.

 

what I can tell you is try a different retailer.  Go get a quote/build you clubs out at Discount dans, Carls Golfland, Golf USA and Titliest.  
 

I can bet Titliest will be the highest cost for the shafts, and atleast two of those will be significantly less.

 

Fair. I'll stick to golf.

There is an actual explanation for why the sky is blue. I'll leave that to another forum as well.

This isn't about trying to find the best price for Titleist products. I'm just trying to understand why Titleist prices their offerings the way that they do.

That's what I'm trying to figure out that no one seems to have an answer for. If you don't know, It's ok to say you don't know. I don't know either and I just spent the last hour reading replies from people that don't know either.

[BlkNGld]

1 hour ago, Frank Newport said:

But why would the retail customer pay more for Titleist equipment than any other major OEM?

 

IMO, Titleist has done a good job - mostly as it pertains to golf balls - in getting their story out that their manufacturing processes produce a consistency high quality product.   That perception is going to apply to the brand as a whole that the premium you're paying is ensuring a quality product.

[Pnwpingi210]

Just now, Frank Newport said:

Fair. I'll stick to golf.

There is an actual explanation for why the sky is blue. I'll leave that to another forum as well.

This isn't about trying to find the best price for Titleist products. I'm just trying to understand why Titleist prices their offerings the way that they do.

That's what I'm trying to figure out that no one seems to have an answer for. If you don't know, It's ok to say you don't know. I don't know either and I just spent the last hour reading replies from people that don't know either.

Right.  But I bet you can find a shaft that cobra or ping or taylormade or Callaway charges more than Titleist if you look at their complete catalogs and pricing…it’s more complex than cherry picking a couple shafts and OEMs.

[Carolina Golfer 2]

5 hours ago, Tones said:

Hope i get one or those emails 😄 was lucky to get the protoballs for 2025. I’m hoping for little softer and the return of the preworn leading edge

 

3 hours ago, lpitts82 said:

You already received an email from team titleist?

 

No email that Im aware of but it's posted on the Team Titleist site.  It's open to any TT member.  Includes an R&D Tour, gifts, and a par 3 round on the exclusive TPI course.

 

The cost incluses a set of 7 irons and all the other extras.

Edited May 5 by Carolina Golfer 2

[mrmikeac]

…well this is fun… 

[Frank Newport]

16 minutes ago, Pnwpingi210 said:

Right.  But I bet you can find a shaft that cobra or ping or taylormade or Callaway charges more than Titleist if you look at their complete catalogs and pricing…it’s more complex than cherry picking a couple shafts and OEMs.

Interesting. That would definitely negate the "ultra premium" and "exclusivity" argument. But that argument never really held water anyway. The business side of the golf equipment industry is a weird and interesting place.

[taylor2325]

3 minutes ago, mrmikeac said:

…well this is fun… 

[Frank Newport]

3 minutes ago, mrmikeac said:

…well this is fun… 

The first 12 pages of this thread weren't exactly Moby Dick.