Private club struggling, need ideas to increase revenue

[agray94]

[quote name='Thrillhouse' timestamp='1351662252' post='5871071']
[quote name='puttnforthe8' timestamp='1351657934' post='5870931']
Do something that more golf course should do!!!!! Offer a range pass to the public. I do not understand why more courses do not do this....it is free money like a gym membership. Instead courses insist on charging for buckets or a flat rate. Example, the course that I live on charges $20 for the range...so screw them, I paid $50/month for a range pass with some other goodies. I spent $20 one time and never again....I pay $50/month and used the range once per week maybe twice a couple of times.

So put it simply:
Course A: Got $20 off of me for 1 range session and that's it.
Course B: Got $600 off of me for ~50 range sessions.

Did it cost course B more money for my 50 range sessions? Nope.
[/quote]

Course A received $20 in total revenue and in return only had to pick 100 range balls off the range, only had 1 session of wear on their mat or grass tee, as well as additional costs incurred.

Course B received $12 in revenue per range session from you but had to pick 5000 range balls off the range and had 50 sessions of wear on their mat or grass tee, as well as additional costs incurred.

Did it cost course B more money for your 50 range sessions? We would have to have their books to know what the costs of facility A and B were to be able to answer that question for sure.

I suspect that the answer is yes, it costs facility B more per session because the wear on their facility and range balls is greater. I suspect that option B becomes more profitable once you sell enough of those range passes, which means your range will be crowded with range rats which a facility may or may not want.

This is my whole point about this whole thing. Without hard data on revenue, costs, use, continued privacy etc. you can't make a decision on any of this stuff.

(I didn't mean to attack your post, It was just a useful example to make a point)
[/quote]

Slightly off, yes in theory you have to pick more range balls. However in practice the range has to be picked no matter how many balls are there. The machine does it, so the difference in time between picking up 500 and 1000 balls is minimal. So the course will make more on the range with higher use even with a cut rate for range.

[JustTheTips]

The OP that you replied to is a year old. Thrills point was that there is a lot more to look at than just added income. You have to figure out the expenses and other stuff. Picking up range balls is cheap. Wear on grass isn't. You can also hurt the value prop of the membership. If you sell 100 range passes to guys that like to bang balls out for 1 hour after work, that can quickly fill up the range and lead to hurt feelings among the guys paying 500/month who ends up waiting to hit.

[quote name='agray94' timestamp='1386162545' post='8246531']
[quote name='Thrillhouse' timestamp='1351662252' post='5871071']
[quote name='puttnforthe8' timestamp='1351657934' post='5870931']
Do something that more golf course should do!!!!! Offer a range pass to the public. I do not understand why more courses do not do this....it is free money like a gym membership. Instead courses insist on charging for buckets or a flat rate. Example, the course that I live on charges $20 for the range...so screw them, I paid $50/month for a range pass with some other goodies. I spent $20 one time and never again....I pay $50/month and used the range once per week maybe twice a couple of times.

So put it simply:
Course A: Got $20 off of me for 1 range session and that's it.
Course B: Got $600 off of me for ~50 range sessions.

Did it cost course B more money for my 50 range sessions? Nope.
[/quote]

Course A received $20 in total revenue and in return only had to pick 100 range balls off the range, only had 1 session of wear on their mat or grass tee, as well as additional costs incurred.

Course B received $12 in revenue per range session from you but had to pick 5000 range balls off the range and had 50 sessions of wear on their mat or grass tee, as well as additional costs incurred.

Did it cost course B more money for your 50 range sessions? We would have to have their books to know what the costs of facility A and B were to be able to answer that question for sure.

I suspect that the answer is yes, it costs facility B more per session because the wear on their facility and range balls is greater. I suspect that option B becomes more profitable once you sell enough of those range passes, which means your range will be crowded with range rats which a facility may or may not want.

This is my whole point about this whole thing. Without hard data on revenue, costs, use, continued privacy etc. you can't make a decision on any of this stuff.

(I didn't mean to attack your post, It was just a useful example to make a point)
[/quote]

Slightly off, yes in theory you have to pick more range balls. However in practice the range has to be picked no matter how many balls are there. The machine does it, so the difference in time between picking up 500 and 1000 balls is minimal. So the course will make more on the range with higher use even with a cut rate for range.
[/quote]